A Study on the Role of Audience Demographics in Event Attendance in Argungu Local Government Area, Kebbi State
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- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Audience demographics, encompassing factors such as age, gender, income level, education, and cultural background, play a critical role in determining event attendance. In Argungu Local Government Area, home to the renowned Argungu Fishing Festival, understanding audience demographics is essential for planning and marketing events that attract diverse attendees. By tailoring event features to the preferences and expectations of specific demographic groups, organizers can optimize participation and enhance overall event success. According to Yusuf and Ibrahim (2022), demographic analysis is a key strategy for aligning event offerings with audience needs. This study investigates the role of audience demographics in influencing event attendance in Argungu LGA, focusing on how demographic insights can be leveraged to improve event outcomes.
1.2 Statement of the Problem
Despite the importance of audience demographics in event planning, many events in Argungu LGA fail to attract diverse audiences due to inadequate understanding of demographic trends. This lack of insight often results in low attendance and limited audience engagement. This study seeks to address this gap by exploring the influence of audience demographics on event attendance and proposing strategies for leveraging demographic data to enhance participation.
1.3 Objectives of the Study
- To analyze the influence of audience demographics on event attendance in Argungu LGA.
- To identify demographic factors that significantly impact event participation.
- To recommend strategies for using demographic insights to improve event attendance.
1.4 Research Questions
- How do audience demographics influence event attendance in Argungu LGA?
- What demographic factors most significantly affect event participation?
- What strategies can be employed to utilize demographic insights for enhancing event attendance?
1.5 Research Hypothesis
- Audience demographics have a significant influence on event attendance in Argungu LGA.
- Factors such as age and income level significantly impact event participation.
- Tailored marketing strategies based on demographic data improve event attendance.
1.6 Significance of the Study
This study provides valuable insights into the role of audience demographics in event planning and marketing. It offers practical recommendations for event organizers, marketers, and policymakers in Argungu LGA to enhance audience engagement and event success.
1.7 Scope and Limitations of the Study
The study focuses on the role of audience demographics in influencing event attendance within Argungu Local Government Area, Kebbi State.
1.8 Operational Definition of Terms
- Audience Demographics: Statistical characteristics of event attendees, such as age, gender, and income level.
- Event Attendance: The number and composition of individuals participating in an event.
- Demographic Insights: Data-driven understanding of audience characteristics and preferences.
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